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The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter), by Eric Karjaluoto
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Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In�The Design Method,�you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB.�The Design Method�will teach you a proven, repeatable process for solving visual communication problems.
In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations -�A process for establishing strategies and plans for your projects -�How to develop a cohesive concept and visual direction for each client/job -�An iterative approach to prototype, test, refine, and produce effective design -�Techniques for presenting and documenting creative work -�Tips for making your design studio operate efficiently and consistently
- Sales Rank: #235825 in Books
- Brand: Karjaluoto, Eric
- Published on: 2013-08-23
- Original language: English
- Number of items: 1
- Dimensions: 7.80" h x .80" w x 5.30" l, .0 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
Review
“Everyone likes to complain about design, but almost no one is leading, teaching, and talking about how to do it better. Thanks, Eric, for giving us a book we can share with those that need it—us!” —Seth Godin, Author of�The Icarus Deception
“Eric Karjaluoto doesn’t think this book is for everyone, and boy is he wrong. This book is for every designer on the planet.�The Design Method�is proof positive that it is possible to make timeless, beautiful design that actually succeeds in the marketplace. If you’ve ever had your work rejected by a client (and who hasn’t), this book is for you.” —Debbie Millman, President Design, Sterling Brands
“Designers often get confused with artists. Designers, however, are not paid to communicate their issues but to solve other people’s problems. We are professionals and we have clients. For them we visualize ideas, processes, messages, and products. Working within constraints means that we cannot wait for that moment of divine inspiration. It means employing methods to keep us on track by making our thought process transparent to our clients and our peers. When kids ask me for the three most important things to do, I tell them: 1) Learn; 2) Learn;�3) Learn. And in that order. Start by reading this book.” —Erik Spiekermann, Partner, Edenspiekermann
“Clearly, Eric hates everything I stand for, but you should still buy his excellent book. No matter your motives and aspirations, he offers a strong, useful method that will make you a better designer.” —Stefan G. Bucher, Designer, Illustrator, Writer, 344 Design
“Full of useful advice on how to tackle a graphic design project from start to finish. An excellent addition to the library of any design student or self-employed designer.” —David Airey, Designer, and Author of�Logo Design Love
“There are so many design books that are simply overblown portfolios.�The Design Method�presumes that designers know how to read and think. The book is dense, intelligent, and bravely opinionated. When designers are given nothing but frosting and pretty fluff, it is refreshing to see a book that challenges perceptions and informs us.” —Sean Adams, Partner, AdamsMorioka
“This is a book that the design industry has needed for decades. It assumes that the designer wants to do effective work, which of itself is worthy of an entire book. In an era when design is being commoditized—even by the industry itself—I welcome this book and hope it has a widespread influence.” —David C. Baker, Principal, Recourses, Inc.
“It seems the design world increasingly confuses fame for mastery. Eric’s book will hurtle you down the path of mastery, first. Apply this thinking everywhere and you might become famous, second. If you want to expertly navigate the exploding potential that design now holds, this is the best new guidebook I know.” —Brian Collins, Chief Creative Officer, Collins
“Required reading for all students of design, Karjaluoto’s straight-talking Method aptly advances designers beyond artistic makers to constructive facilitators that make things happen.” —Robin Alyse Doyle, Managing Editor,�Communication Arts
“As a successful designer and design commentator, Eric Karjaluoto combines his twin passions to great effect in�The Design Method. By turns wise, witty, and opinionated, the book acts as a thoughtful and practical guide to doing effective brand, communication, and graphic design. While not all designers will embrace Karjaluoto’s method, all have something to learn from it.” —Peter Giffen, Editor,�Applied Arts Magazine
“Eric: I know you were only 10 years old at the time, but if you’d published this in 1984 I might have avoided some of the lessons I had to learn the really, really hard way. This is solid thinking, clearly articulated. You done good!” —Dave Mason, Principal / Strategy Director, Multiple Inc.
“Eric Karjaluoto has a wonderful way of writing about design, which is engaging, conversational, and understandable. While this book is helpful for anyone interested in design, it is also a pleasure to read.” —Paula Scher, Partner, Pentagram
“For the first eight years of my design career I learned from my mentor. For the next eight, I learned from my mistakes.�The Design Method�short circuits both with practical advice and proven wisdom. Karjaluoto’s casual style and personal perspective make for an engaging, non-nonsense read. There are times when you’ll want to put this book down—but only to make the changes it recommends.” —Christopher Simmons, Principal / Creative Director, Mine
“Eric Karjaluoto’s book,�The Design Method, is the essential handbook that should come with every career in design. This exceptionally practical reference, based on real world experiences in problem solving, will inform and enlighten everyone from beginning students to seasoned practitioners.” —Myles Tanaka, Department Chair, The Art Institute of New York City
“Being a staunch believer that design is not about being artsy or a vehicle for self-expression and is, instead, an objective, rational, laborious process based on listening to a client and translating that into a tangible, accessible solution, I found�The Design Method�the exact kind of prescription the design industry needs. —Armin Vit, Co-founder,�UnderConsideration
About the Author
Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote�Speak Human (Outmarket the Big Guys by Getting Personal), and he writes regularly about design at�erickarjaluoto.com.
Most helpful customer reviews
5 of 5 people found the following review helpful.
A must read for anyone in the design industry
By Steve Guberman
I've been a big fan of Eric and smashLAB for years now, and when I heard Eric was putting out another book I was so excited. Having read his blog posts, tweets, facebook posts and other online content for years, I knew this book was going to be a home run for me. I own a small branding and interactive agency in NJ, USA and while I haven't finished the book (yet), it's easily in my top ten books to reference for working better as an agency, for pushing our creative limits and for working better with our clients. I've read some sections a few times over and each time I get new information - I imagine the entire book is like that and can't wait to get through the whole thing a few times over. Eric writes the way you'd think he speaks and that makes it really digestible for me. He gives real world agency examples on how smashLAB and other agencies do things (and don't do things). My agency is only seven years old and we have a ton to learn, so I read books by guys like Jeffrey Zeldman, Jason Fried, Mike Montiero, Gary Vaynerchuck and with titles like Build to Sell and The E-Myth. The Design Method falls in with all of those books as a tool that will help guide the future of my business, hands down. It spoke directly to me as a designer, a creative director and agency owner. I'm asking (making) all of my employees to read this book as well - it can only help us as a team.
If you want to grow as a designer, work better as a team and succeed in growing an agency, this book is perfect for you. Read it. A few times.
2 of 2 people found the following review helpful.
The Design Method
By GhostCEO
As the owner of the Ghost CEO, I have watched many designers over the years struggle with getting their business model both profitable and then sustainable. Stepping outside of creative and into business mode is a challenge for most and traditional thought is that you have to be one or the other. In The Design Method, Eric lays out the key components required for straddling both camps without neglecting either. I read it from a business builder point of view (not a designer myself) and found myself highlighting key passages and thinking 'yes' as I read through his points. This book is a 'must read' for designers who truly want to have a profitable business (leaving 'starving artist syndrome') and want to do things right and look at things through the right lens. This is also a valuable asset to those who work with designers (like ourselves) and a tool our company will be pointing to as these types of clients come in. Eric's insights into a client management model were a particular highlight for me and as a consumer of design, one that I wish more designers practiced
My recommendation to the reader is to read it twice (as I did). First time for content and the second time for context (with a pen and notepad) making note of how you can implement the wisdom of the book in your business life. A business book is only as good as the reader being able to apply the knowledge, and this book is rich with applicable strategies. This book should be on every designers bookshelf (if not directly on their desk).
2 of 2 people found the following review helpful.
Insightful and practical
By Bernadette Jiwa
I have long been a fan of Eric's writing. I admire his original thinking and the fearless way he expresses his ideas, which he backs up with lightning bolts of clear logic. If you want to be confronted by insights that might just help you to change how you think and work for the better buy this book.
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